The Professional Women’s Hockey League will make its debut on national television in the United States on March 28 when the New York Sirens play the Montreal Victoire.
The game will be at Little Caesars Arena in Detroit at 1 p.m., part of the PWHL Takeover Tour that introduces the league to fans in communities that potentially could be targeted for an expansion team.
“We are continuing to fuel this rocket ship that is the PWHL as we expand the reach and exposure of our league to new fans,” said Amy Scheer, the league’s executive vice president of business operations. “This first ever national broadcast is a truly historic moment for our league.”
The game will be televised by ION, which is available in more than 126 million U.S. households.
“Fan interest in women’s hockey is at an all-time high, buoyed by the amazing success of Team USA in this year’s Winter Olympics Games,” said Brian Lawlor, president of Scripps Sports, which owns ION. “We are thrilled to be teaming with the PWHL and Ally Financial on this milestone event and to bring the excitement of this league to a national audience for the first time.”
The PWHL, in its third season, is approaching two million fans through the turnstiles, with a 20% increase in year-over-year attendance this season. In all, 61 PWHL players were on rosters at the recent Milan Cortina Olympics.
–Field Level Media
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