FARMERSBURG, Ind. (WTWO/WAWV)— Statistics show that the impending TikTok ban could harm small businesses in Indiana.
According to a press release from DKC Public Relations Firm, the TikTok ban could impact the way small businesses in Indiana reach their customers. In 2023 small business activity generated nearly $198 million in federal, state, and local tax revenue in Indiana. According to the release, 91,000 businesses in Indiana are using TikTok and in 2023 the use of TikTok to advertise and market contributed $440 million to the gross domestic product and supported 4,200 jobs. 61% of small businesses even claim that they have to continue to use and improve their use of the app to stay competitive with rival markets.
The release goes on to say that 51% of small businesses believe TikTok is crucial to their business and that 92% stated that business sales increased after advertising themselves on TikTok. 70% even said that their businesses sold out of a product after using TikTok for promotion.
Businesses have been able to use TikTok in multiple ways to grow their businesses as well. For example, 64% said that TikTok allowed them to reach diverse groups they normally couldn’t and connect with people while 72% said it attracted new investors or additional investments. 71% said they even communicated through TikTok to hire employees.
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